We went to see Harry Potter’s latest outing today. Classy movie, and succinct storytelling. More about it on my other blog.
But it was our first experience of moviegoing in the UK. The prices, as we expected, were pretty much on a par with prices at home. The expensive icecreams were pathetic: two scoops barely appeared above the rim of the cone. And the taste of the mint with chocolate bits in it was unpleasant, rather as if you were eating spearmint and chocolate together. No wonder some shops advertise New Zealand Ice Cream. From now on I'll make sure I buy from them.
But the worst feature was to come. At home we’ve come to endure the ten minutes or so of recycled tv advertising and trailers that come before the main feature. Ten minutes is copable with. 25 minutes is outrageous. Twenty-five minutes of advertising!
And because so many of the ads were played at full bore soundwise, we were nearly deaf by the time Harry and his cohorts arrived. Fortunately the film was worth watching after the interminable introductory stuff, almost fifty percent of which was advertising for cars. Do they have trouble selling cars in Britain? You wouldn’t think so by the number that are on the roads.
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